Firmdale Hotels is a revered name in London’s vanity circles, and the design penchant of its co-owner, Kit Kemp, has made her a style celebrity. Tucked into a mews north of Piccadilly Circus, it’s preferred by social butterflies—the huge ground floor bar and four-lane basement bowling alley/cinema complex swarm during the weekend. The hive of activity can put a frenetic spin on a sundowner, but rooms (no two identical, each one seemingly ripped from a design magazine) are buffered from the buzz with soundproofing, plump queen beds, floor-to-ceiling windows, and generous bathrooms of granite and oak with walk-in showers. You’re paying for coolness.
London
Travel Guide
London› Hotel
Ham Yard Hotel
1 Ham Yard, W1, GB
Our Rating
Neighborhood
Soho
Transportation
Tube: Piccadilly Circus
Phone
020/3642-2000
Prices
Rooms from £400
Units
91 Units
Amenities
Bar/restaurant; fitness center; cinema; bowling alley; rooftop bar; free Wi-Fi
Web site
Ham Yard Hotel

Map
1 Ham Yard, W1 GB LondonNote: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.