Firmdale Hotels is a revered name in London’s vanity circles, and the design penchant of its co-owner, Kit Kemp, has made her a style celebrity. Tucked into a mews north of Piccadilly Circus, it’s preferred by social butterflies—the huge ground floor bar and four-lane basement bowling alley/cinema complex swarm during the weekend. The hive of activity can put a frenetic spin on a sundowner, but rooms (no two identical, each one seemingly ripped from a design magazine) are buffered from the buzz with soundproofing, plump queen beds, floor-to-ceiling windows, and generous bathrooms of granite and oak with walk-in showers. You’re paying for coolness.
Ham Yard Hotel
1 Ham Yard, W1, GB
Our Rating Neighborhood Soho Transportation Tube: Piccadilly Circus Phone 020/3642-2000 Prices Rooms from £400 Units 91 Units Amenities Bar/restaurant; fitness center; cinema; bowling alley; rooftop bar; free Wi-Fi Web site Ham Yard Hotel
Map1 Ham Yard, W1 GB London
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.