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Bubbly colored textures, mismatched but impeccably selected furniture—this Firmdale property is like staying at the country house of a fabulous friend who has made a fortune in coffee-table books. This elegant (but never stuffy) choice takes its cues from nearby St James’s, regally situated in a cluster of rehabbed buildings beside the Theatre Royal Haymarket, and it backs up its bright Modern English visuals with five-star features such as a sharp staff, indulgent showers, and an indoor swimming pool. There are no high-end choices closer to the West End action yet serenely removed from its tumult—it’s the one property in the Firmdale group not to be routinely mobbed with cocktail-swilling fashion chasers, which makes it a delicious place to land and recharge after a tiring day.