This is many British travelers’ favorite hotel brand. At 50,000 bedrooms and growing, it’s the largest hotel chain in the United Kingdom, and rooms (maximum of two adults) offer a king-size bed, bathtub and shower with all-purpose shower gel, tea- and coffee-making facilities, TV, phone, iron, AC (sometimes), at least three outlets, and a desk. Increasingly, it requires you to check in at a kiosk, eliminating local interaction, but that tells you about the tourist churn that this company is going for. Many locations include a mass-appeal bar/cafe, Thyme. Unlike Travelodge, there are in-room phones and hair dryers. Its prices start at £19 nearly a year ahead, but final prices can rival a much nicer hotel’s. Like airline tickets, prices rise as availability dwindles, and in busy times, prices soar far higher than where they should be, so book ahead or look elsewhere. Clip £10 off the prices below by booking ahead with a nonrefundable reservation. These are the best central locations—if you choose a different property, you may save £25 but you might also waste time and money on the Tube.
The brand opened a cheaper and tinier concept, Hub by Premier Inn (www.hubhotels.co.uk) in August 2014; locations are near Covent Garden, King’s Cross, Spitalfields, and the Tower of London. Hub rooms are just 11.4 sq. m. (123 sq. ft.), and functions such as AC and TV are controlled by app.