The emerging Nadler brand does "affordable luxury"—its phrase—and it's sharp about it, delivering value in easy limestone colors and amenities that strive to be intuitive. Each room, no matter the category, gives you a mini-kitchen with Nespresso machines and a tap with Brita water, free fast Wi-Fi, 30 daily minutes of local/national phone calls, air conditioning, swanky GHD hairdryers, and TVs that do everything from let you read the latest newspapers to listen to a free music library to stream content from your own computer. You get all you need without skimping on comfort or spending above-market rates. The best value in room types, "Small Double," has a bed that's 4 1/2 feet (135 cm) wide, but categories scale up to Superior and Deluxe, with true six-foot-wide (180cm) king beds. The Nadler brand (there's another in the noisy heart of Soho and one in westerly Earl's Court) jettisons encumbrances that inflate the cost of a hotel—there's no restaurant or gym, but staff will cheerfully point you to the places in London that are good for those things, such as the restaurant at the St. James Theatre across the alley, where you'll get a breakfast discount if you want it. Right out the Nadler's door, you're looking at the southern flank of the Buckingham Palace complex, so you'll be in the nearest hotel to the Queen (and close to walks in St. James's Park and Green Park), and Victoria station, a 5-minute walk away, is a nexus for bus lines, three tube lines, and rail lines to the countryside. Victoria is weak on street life but it's dense with reconstruction projects this year, and its transformation places this Nadler, one of the only truly affordable hotels in the neighborhood, in a good position.
- Jason Cochran