An exterior that looks like just another Victorian office buidling in fact conceals an intelligently designed and carefully serviced oasis (charcoals, woods, gentle stripes) that opened in 2019 and aims to deliver low prices without sacrificing a sophisticated atmosphere. The brand calls the concept “affordable luxury.” That’s not just hooey. You get flatscreen TVs; free Internet; a free music library; air-conditioning; some oversized showers; safes; very quiet rooms; lots of outlets; plenty of storage space; and, most helpfully, mini-kitchens with fridges, microwaves, and a kettle, so you can prepare simple meals. The location (on busy Strand) is solid because there's so much right out the door, and the genuinely interested staff is truly helpful. The lift gets a little too busy, but otherwise there’s zero to complain about, least of all the fantasy location. It’s one of my favorite midlevel hotel brands in town. The city has other Resident hotels in Soho (great for nightlife), near Buckingham Palace, and out in Kensington.