Here’s the formula: extremely compact rooms, glassy sleek style, thrilling location, and since extras such as breakfast are pre-paid when you book, there’s a skeleton staff, keeping costs down. The formula, devised by career hotel professionals in 2011, works because it’s done with design smarts: they poured a lot of cash into the bedding and the 40-inch TVs (the better to drown out Soho noise with streaming music from your phone) but did without closets and drawers. Quarters are close (around 9 sq. m/90 sq. ft.), but quirky, with a zig-zaggy courtyard and a roof deck with a nifty view of the Palace Theatre. If you share a room with a platonic friend, note bathrooms, though stocked with Thierry Mugler toiletries, are enclosed by panels of fogged glass. Lowest rates are for singles; add £20 for a double bed and another £10 for a queen; doubles without windows cost the same as a single room. Just be sure to pronounce it “zed.” Rhymes with bed—what it’s good for. There is a second location in much less desirable Victoria, a block west of the station (5 Lower Belgrave St., SW1, [tel] 020/3589-3990, 106 units, 60% windowless).
The Z Hotel Soho
17 Moor St., W1
Our Rating Neighborhood Soho Transportation Tube: Leicester Square Phone 020/3551-3701 Prices Rooms start at £75 but are usually £145–£195 Amenities Cafe, AC, free Wi-Fi Units 85 units Web site The Z Hotel SohoBook a Room Now
Map17 Moor St., W1 London
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.