The location is beyond perfect: behind a gorgeous 1898 French Renaissance facade on the north side of Leicester Square—it gets noisy at night outside, but doubled panes keep the clatter to a soothing murmur. Lobby and rooms alike are small but nonetheless higher-end and magnetic. The monochrome palette is a nod to the Square’s decades of classic movie premieres, the bathrooms a higher grade than most with Bigelow toiletries and heated towel bars, the beds large even if the ceilings are low, and the perks pleasing(like snacks and soft drinks you can raid for free and free local calls via a handheld device that can also guide you around town). Its snug comfort makes it hard to leave, but at least when you do, you never have far to go to be in the middle of it all.