Please say it “Zed,” which rhymes with “bed.” Now that you’ve got that down, here’s the formula: extremely compact rooms, but lots of room under the duvets; glassy sleek style; and a lobby that’s always abuzz with breakfast, coffee, or free daily wine. The formula works because there are design smarts where they count: Shower nozzles swivel the way you need them to, towels are plump and copious, you can control your thermostat. They poured cash into the bedding and the 40-inch TVs but did without closets and drawers. Very cheap rooms may not have windows. Note that if you share a room with a platonic friend, bathrooms are enclosed only by panels of fogged glass. If you try to book too far ahead, they have a nasty trick of charging you £300 for a room. My favorite locations, for convenience: Soho and Piccadilly.
8 locations around the city
Our Rating Neighborhood Around Town Phone 020 3551 3700 Prices £80-£175 Amenities Cafe/bar; air-conditioning; free evening wine and cheese; free Wi-Fi Web site Z Hotels
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.