Hotels in Matsushima

Because this is a popular tourist destination, accommodations in Matsushima are not cheap, especially during the peak months of May through November. For the Tanabata Festival (Aug 6-8 in Sendai) and the Toronagashi Festival (Aug 15-16 in Matsushima), rooms may be fully booked 6 months in advance and rates are at their highest. Rates are generally lower during the off-season months (Dec-Apr).

Directions are given from the boat pier or train station, whichever is closer. The pier and station are about a 6-minute walk apart.