Because this is a popular tourist destination, accommodations in Matsushima are not cheap, especially during the peak months of May through November. For the Tanabata Festival (Aug 6-8 in Sendai) and the Toronagashi Festival (Aug 15-16 in Matsushima), rooms may be fully booked 6 months in advance and rates are at their highest. Rates are generally lower during the off-season months (Dec-Apr).
Directions are given from the boat pier or train station, whichever is closer. The pier and station are about a 6-minute walk apart.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.