North America / USA / Tennessee / Memphis / Best Shopping

Victory Bicycle Studio

After a 2010 fire destroyed their original Cooper-Young location, Victory Bicycle Studio hit its stride in its second store on up-and-coming Broad Avenue. Owner Clark Butcher is the real deal, with decades of experience, a college degree in exercise science, and even a stint on the German national cycling team. They are dedicated to customization and rigor—you can’t even take their spinning class without undergoing a stress test—but for true cyclists, this is the promised land. Next door, Butcher opened Pedaltown Bicycle Company, which is dedicated to affordable bikes under $500.