Prime One Twelve
Consistently one of the highest-grossing restaurants in the country, and a favorite among athletes, celebs and rappers, its clubby ambience and bustling bar (complete with dried strips of bacon in lieu of nuts) play second fiddle to the beef, which is arguably the best in the entire city. All of the classic beef cuts (filet mignon, bone-in rib-eye, porterhouse for two) are expertly seared and can be enhanced with optional dipping sauces (for a price): truffle, garlic herb, foie gras, and chipotle. Prime One Twelve also features a $37 Kobe-beef hot dog, Kobe-beef sliders—think White Castle on an expense account ($34)—and a $39 Kobe burger that is sheer ecstasy. A powerhouse expense account crowd gathers here for lunch and dinner (and reservations are rarer than the yellowfin tuna tartare appetizer), but should you be lucky enough to score such a “prime” reservation (sorry!), take it without hesitation.
Note: Also consider Prime’s sister restaurant across the street, Prime Italian, 101 Ocean Dr. (305/695-8484), a pricey red sauce restaurant that’s not nearly as much of a scene, but has swift service, outdoor seating, and is, yes, an easier reservation to snag.
Consistently one of the highest-grossing restaurants in the country, and a favorite among athletes, celebs and rappers, its clubby ambience and bustling bar (complete with dried strips of bacon in lieu of nuts) play second fiddle to the beef, which is arguably the best in the entire city. All of the classic beef cuts (filet mignon, bone-in rib-eye, porterhouse for two) are expertly seared and can be enhanced with optional dipping sauces (for a price): truffle, garlic herb, foie gras, and chipotle. Prime One Twelve also features a $37 Kobe-beef hot dog, Kobe-beef sliders—think White Castle on an expense account ($34)—and a $39 Kobe burger that is sheer ecstasy. A powerhouse expense account crowd gathers here for lunch and dinner (and reservations are rarer than the yellowfin tuna tartare appetizer), but should you be lucky enough to score such a “prime” reservation (sorry!), take it without hesitation.
Note: Also consider Prime’s sister restaurant across the street, Prime Italian, 101 Ocean Dr. (305/695-8484), a pricey red sauce restaurant that’s not nearly as much of a scene, but has swift service, outdoor seating, and is, yes, an easier reservation to snag.




