Imogene + Willie
Dubbed “a denim junkie’s paradise” by “GQ,” this 12South shop sells distressed jeans, cotton button-downs, and other handcrafted apparel in a restored gas station/garage. The store counts Nashville’s own Black Keys and Brooks & Dunn among its customers. It is truly a hipster’s paradise, so if bespoke fashion and custom denim sound intimidating to you, the store may feel that way as well.
Dubbed “a denim junkie’s paradise” by “GQ,” this 12South shop sells distressed jeans, cotton button-downs, and other handcrafted apparel in a restored gas station/garage. The store counts Nashville’s own Black Keys and Brooks & Dunn among its customers. It is truly a hipster’s paradise, so if bespoke fashion and custom denim sound intimidating to you, the store may feel that way as well.



