Ata
One of the first Israeli workwear brands (it was established in 1934), Ata had a major comeback in 2016 with gender-fluid, covetable denim jumpsuits and fun prints. Today, Ata is a mainstay in most Tel Avivian’s closets, in much the same way as Everlane or Uniqlo is in the United States—the looks are similar.
One of the first Israeli workwear brands (it was established in 1934), Ata had a major comeback in 2016 with gender-fluid, covetable denim jumpsuits and fun prints. Today, Ata is a mainstay in most Tel Avivian’s closets, in much the same way as Everlane or Uniqlo is in the United States—the looks are similar.





