Founders Helali, Mackenzie Yeates, and Benjamin Sehl source directly from Egyptian farmers who grow what they think is the softest, most breathable cotton in the world. They’re applying farm-to-table practices to clothes: buying at fair prices, and then transforming the raw material into fabric at a cut-and-sew factory outside Alexandria that they know pays fair wages. In an effort to stop the cycle of child labor, the Toronto-based company has even used their profits to build one (soon two) schools in the region. Since launching in 2015, the offerings have expanded from simple white T-shirts to include turtlenecks, dresses, and hoodies, all made from that same high-quality Egyptian cotton.