You'll occasionally see the Tarahumara as you walk around town, but mostly, you'll see rugged logging types and tourists from around the world.
Several stores around Creel sell Tarahumara arts and crafts. The best is Artesanías Misión (Mission Crafts), which sells quality merchandise at reasonable prices; all profits go to the Mission Hospital run by Father Verplancken, a Jesuit, and benefit the Tarahumara. Here you'll find dolls, pottery, woven purses and belts, drums, violins (an instrument borrowed from the Spanish), bamboo flutes, bead necklaces, bows and arrows, cassettes of Tarahumara music, woodcarvings, baskets, and heavy wool rugs, as well as an excellent supply of books and maps relating to the Tarahumara and the region. It's open daily from 10am to 1pm, and Monday through Saturday from 3 to 6pm. It's beside the railroad tracks on the main plaza.
Note: This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.