The town has two main streets, both pedestrian walkways: Vorderstadt and Hinterstadt. Along these streets, Kitzbühel has preserved its traditional architectural style. You'll see three-story stone houses with oriels and scrollwork around the doors and windows, heavy overhanging eaves, and Gothic gables.

The Pfarrkirche (Parish Church) was built from 1435 to 1506 and was renovated in the baroque style during the 18th century. The lower part of the Liebfrauenkirche (Church of Our Lady) dates from the 13th century; the upper part dates from 1570. Between these two churches stands the Ölbergkapelle (Ölberg Chapel) with a 1450 "lantern of the dead" and frescoes from the latter part of the 16th century.

Heimatmuseum, Hinterstadt 32 (tel. 05356/67274;, is the town's most visible showcase of its own culture and history. It lies within what was originally the town granary, constructed in the city's center on the site of an early medieval castle. In 1998, it was enlarged with the incorporation of the town's oldest extant tower, a 14th-century stone structure once part of Kitzbühel's medieval fortifications. Inside you'll see artifacts based on the town's legendary mines, from prehistoric times and the Bronze Age through the Middle Ages, as well as trophies of the region's skiing stars, with lots of emphasis on its 19th- and early-20th-century development into a modern-day ski resort. The museum is open March 11 to July 9 and September 21 to December 5 Tuesday to Saturday 10am to 1pm; July 10 to September 20 daily 10am to 6pm. Admission is 5€ ($8) for adults and 2€ ($3.20) for persons under 18.

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