The town’s most popular drinking spot, in the center of town on Piazza del Popolo, was founded in 1888 by Ferrucci Biondi Santi, a pioneer in the development of Brunello. He modeled his establishment on Caffe Florian in Venice, and locals pay homage to this history by referring to the Art Deco establishment with red velvet sofas and marble-top tables as “The Florian.” The square out front may not be as grand as the Piazza San Marco but it’s certainly picturesque in its own way. Prince Charles is among the famous patrons who have quaffed the excellent Brunellos and other wines on offer. Snacks and light meals are available, and the coffee, almost as treasured as the wines, is hands-down the best for miles around.