Located unassumingly in the lobby of the Noelle Hotel, this is a self-proclaimed “luxury retail experience with a Nashville focus,” and they deliver on that promise. Meant to give visitors a glimpse into Nashville’s creative community, Keep Shop is highly curated, selling fancy, sometimes fussy but always beautiful things like French toothpaste, custom Stetson hats, Ceri Hoover handbags, and natural beauty products. Many products are Keep Shop exclusives, including Little Seed Farm custom scrub, Lemon Laine face oil, and blue heron bandanas, designed by local Benji Peck and crafted by Otis James.