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For many, this Pompeiian-red townhouse in the center of town represents the ultimate in Positano hospitality. The whitewashed, antique-filled rooms are gorgeous, with just enough high-end décor elements (splashy art glass lamps, church-like baldaquins over headboards, even whimsical frescoes) to feel special without feeling cluttered or ridiculously sumptuous. Beds have feather toppers and linen sheets by Frette. Almost all units boast private terraces or balconies overlooking the bay, and all but two bathrooms have whirlpool tubs. Everything about the property oozes style, and it does so, miraculously, without sacrificing local flavor and friendliness, which is a huge compliment to the management. Here, you won't find front desk staff with the downcast gaze or hushed tones common to high-end hotels; instead, you're greeted warmly and heartily and made to feel totally at home, luxurious as it may be. Le Sirenuse manages to pack some impressive facilities into its compact, in-town footprint, including a fabulous (if small) panoramic swimming pool, a romantic terrace restaurant and bar, and a high-tech spa. Le Sirenuse is often compared with Il San Pietro, but the two hotels, while both in the stratosphere as far as luxury and price, are completely different animals. Le Sirenuse is decidedly more boutique-y and has an overall more chic, jet-set vibe than the San Pietro, but being in town, it also has no direct beach access—and considering the price, this is deal-breaker for some. But that, truly, is its only fault.