St-Tropez is awash in high end shops. The merchandise is Mediterranean, breezy, and sophisticated. Dotted throughout the town’s triangle d’or, the rough triangle formed by place de la Garonne, rue François Sibilli and place des Lices, chic labels include Hermès, Pucci and Miu Miu. Every summer, a Chanel summer pop-up shop occupies the old Hotel la Mistralée at 1 av. du Général Leclerc, while nearby, Michelin-starred chef Yannick Alléno dishes up delights at Dior des Lices, 13 rue François Sibilli, the fashion house’s own summertime pop-up eatery. Scores of unique boutiques are around the Vieille Ville (Old Town), including Vachon Saint-Tropez, 33 av. Paul Roussel (tel. 04-94-97-23-90), which has been purveying fashionable swimwear, tunics, and hats since 1919; Titamàlà, 53 rue Portail Neuf (; tel. 06-25-59-47-32), an atelier and boutique that creates locally-inspired bijoux jewelry; and K. Jacques, 25 rue Allard (; tel. 04-94-97-41-50), with its iconic tropéziennes sandals. Place des Lices hosts an excellent outdoor market, Marché Provençal, with food, clothes, and brocante, on Tuesday and Saturday mornings.

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