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This is the home for the U.K.-based sustainable tourism company Naturally Morocco. The company offers a wide range of cultural experiences within Taroudannt. Their Moroccan staff accompanies clients on outings as diverse as a visit to the local hammam followed by an argan-oil massage; a henna hair coloring or tattooing; Arabic language or Moroccan cooking lessons; and a live folk music performance from a local, all-female Berber band. Those who are not clients of Naturally Morocco are welcome to join the day's planned outings so long as there is space. Activities are 100dh each.