After Diagon Alley, it’s the most fun land in the Studios. The area is jammed with inside jokes from the longest-running comedy on TV. Kwik-E-Mart sells an array of bespoke souvenirs you can only get here, the Duff Brewery pours its signature quaff—the cause of, and solution to, all life's problems—plus Squishees, and the embiggened statue of frontiersman Jebediah Springfield lords over us all. The two rides are The Simpsons Ride and Kang ‘n’ Kodos’ Twirl ‘n’ Hurl.