We've reached the fourth quarter of 2026—the season when travel companies and journalists coin cutesy terms for the trends expected to predominate among vacationers in the coming year.
In the past, many of these would-be additions to the lexicon have quickly faded away (bleisure, we hardly knew ye). But some have had staying power, probably because they actually tap into something in the zeitgeist.
A good example: set-jetting, which refers to the practice of traveling to the filming locations of popular movies and television series.
"Nearly 1 in 5 travelers globally have booked a trip to a destination after seeing it featured in a TV show or movie," according to Expedia's annual travel trends report, released this week.
But apparently, fans are no longer waiting until the given piece of entertainment has actually been released.
The report claims that searches for Monaco on Expedia, Hotels.com, and Vrbo (all part of the same company these days) "spiked by over 120% in the 30 days after Emily in Paris confirmed season 6 was filming there."
To make sure you don't miss out—or to help you avoid the hordes of beret-sporting Emily cosplayers—we've listed below the hotly anticipated movies and TV shows that Expedia has identified as most likely to drive interest, along with their release dates and the destinations expected to get a surge of set-jetters in the coming months.
Emily in Paris, Season 6
Release date: Dec. 24 on Netflix
Locations: the beaches and whitewashed villages of Mykonos in Greece, and the yacht-dotted harbor and glitzy casino area of Monaco (also a filming location for the Ocean's Eleven prequel, due for release June 25)
The White Lotus, Season 4
Release date: expected in spring 2027 on HBO
Locations: seafront hotels and cliffside villas in Cannes and Saint-Tropez (including the Château de la Messardière, pictured above) in the South of France
Beach Read
Release date: May 7 in theaters
Locations: Toronto and quaint, historic Niagara-on-the-Lake, Ontario—standing in for the Lake Michigan town in the Emily Henry novel the romantic movie is based on
Heated Rivalry, Season 2
Release date: late spring on HBO Max
Locations: sleek Toronto, cobblestoned Montréal, and returning sites from Season 1, such as Hamilton, Ontario, and, yes, the cottage.
The Lord of the Rings: The Hunt for Gollum
Release date: Dec. 17, 2027, in theaters
Locations: the mountains and forests near Wellington, New Zealand—standing in for J.R.R. Tolkien's Middle-earth
K-Pop: The Debut
Release date: Feb. 26 in theaters
Locations: the frenetic entertainment districts of Seoul—reportedly making this the "first major American studio film shot entirely in South Korea"
Day Drinker
Release date: March 26 in theaters
Locations: the volcanic coast and black-sand beaches of Spain's Tenerife, the Canary Islands backdrop for this buzzy thriller
To read Expedia's full forecast for next year's travel trends, go to Expedia.com/Unpack27.