One the first (2010) of a flurry of downtown hotels catering to the young, hip, and affluent, the W has something the others don’t: A perch right next to the Moody Theaterand near Second Street’s glitzy nightspots and boutiques. But you don’t have to leave the premises to chill out at night: The lobby-level Living Room splits into three clubby elements: the Tequila Bar; the intimate Secret Bar, featuring an amplifier system from the 1970s; and the Records Room, with more than 8,000 vinyl disks. On weekends, brunch in the indoor/door Trace restaurant might feature a Puppy Bowl contest or Britney Spears drag show. Wherever you go in the hotel, you’ll see red: It’s the accent color in all public spaces (except the Secret Bat, where red runs wild) and in the guest rooms, otherwise done in muted blues and whites. Detox (or socialize) at the spa, workout room, or pool. This is a fun place to bunk, with excellent service and amenities—just be aware you’re paying extra for the brand name.